Information Technology wants budget to support streaming video.
And you want someone to explain this stuff in plain business language.
If you're struggling with your answers, then you need to Read This First!
Chapter 1: The Economics of Influence
Chapter 2: Listening is Free
Chapter 3: Talking and Participating
Chapter 4: Bambi's Got an AK-47
Chapter 5: Trust and Faith
Chapter 6: The Traditional's Handbook
Chapter 7: Business as a Publisher
Chapter 8: New Media Means New Management
Chapter 9: Calgon, Take Me Away!
Chapter 10: Measure, Analyze, Rinse, Repeat
Chapter 11: Knit One, Purl Two
Read This First is being released, free of charge, one chapter at a time as a podcast.
Please subscribe so that new chapters can be sent to you automatically as they are released!
This book captures the perfect mix of humor, reality and no-nonsense examples that every executive can relate to. It made me cheer and laugh, all the while making me want to buy copies for all of my clients and potential clients.
The challenge with social media is not how to use the tools - any recent college graduate or goateed under-employed social media consultant can do that. The problem is getting your corporate culture to change. "Read This First" talks about business results and the political challenges you will face as you do it.